Problem description:
The product is Ford Explorer SUV's. Suppose that the price of the leather used to cover vehicle seats rises and that Popular Mechanics magazine publishes an article suggesting that Ford Explorers are prone to rolling over. As a result, we would expect that for Explorers:

1. How many factors change?

2. What is changing?              

3. How is changing?               

4. To whom it is related?        

5. What factor is this?            

5.1 If factor is INCOME: Is this product?                      

5.2 If factor is PRICE OF RELATED GOODS: What is the relationship between these two goods?   

5.2.1 Is there any special condition for this related product or service?

5.2.1.1 If Yes The special condition related to…                 

5.3 If factor is TASTE: What is the effect of this change?

5.4 If factor is INPUT PRICE or TECNOLOGY: What is the effect of this change to cost?                   

6. Is this product or service has any special condition in demand or supply for main product or service?

6.1 If Yes The special condition related to…

7. What is the effect of this change to main product or service?

8. New Quantity will be …

9. New Price will be …

                                                                                                   
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